Online Display advertising is the fastest growing segment of online advertising and is a very effective tool for businesses that need any of, or multiples of the following:
- High Volume Exposure
- Stronger Brand Presence
- Awareness of Specials / Promotions / Specializations
Not that long ago, display advertising was an exclusive club that only a Fortune 500 brand could afford. But thanks to revolutions in technology and the growth of publisher and ad content networks, we can offer most SMB's a completely customized display advertising campaign that utilizes one or more of the following:
Geo or Location based targeting - city / IP address / zip code, etc
Retargeting (a.k.a. remarketing) - targets users that have previously visited key pages on your website
Contextual targeting - websites that contain similar content to specified keywords
Category / Interest based targeting - utilizes predefined interest/categories from years of user data collection
Demographic targeting - targets by age, household income, etc
eMarketer published a very interesting article compiled from a Forrester Consulting study, researching how people interact with display advertising.
Benefits of Display Advertising:
Call us now or fill out the "Contact Us" form, and we'll be happy to walk with you through any questions you may have about how Display banners and Display advertising would work for your business and marketing goals!